We offer comprehensive research services supported by robust methodologies, and our expertise also covers:
· Customer satisfaction and service quality.
· Consumer studies: habits, attitudes, and needs.
· Advertising, corporate, political, and social communication.
· Competitive and strategic development.
· Employee voice and human resources projects.
· Public and social opinion research.
SOLUTIONS
Quantitative studies, ad hocs, trackings, fast polls.
Qualitative studies, creative sessions, online communities.
Multivariate analysis, desk research, text analysis, data processing.
Project management, ideation, instrument development.
WHAT SETS US APART
We combine the best of a personalized, boutique-style service with a solid infrastructure and large-scale deployment capabilities — all backed by a highly experienced technical team.
Extensive experience conducting NPS studies for leading clients across various sectors such as airlines, finance, automotive, and others.
Experience in quantitative and qualitative methodologies to develop hybrid approaches that combine the best of both worlds, delivering deeper and more actionable insights.
We incorporate data analysis capabilities through Artificial Intelligence, machine learning, and predictive analytics to process large volumes of data and uncover patterns and insights that traditional research would not achieve.
We adopt innovative methodologies such as user experience research and design thinking to holistically understand the needs, motivations, and the consumer journey.
We integrate data from various sources (big data), complementing primary data with secondary data from websites, social media, and IoT devices to build a comprehensive view of the consumer beyond what is captured in surveys.
Powerful storytelling capabilities based on data and compelling visualization of insights, to communicate findings in a memorable and persuasive way that drives action.
We have unique facilities including training rooms and in-hall study spaces, a specialized CATI center, and cutting-edge technology for quantitative and qualitative research to ensure end-to-end quality control.