AREAS OF EXPERTISE

CLIENTS

Aeroméxico
Aeropuerto Internacional de la CDMX
Astra Zeneca
Bain & Company
Banamex
BVA Doxa
Cadbury
CAME (Centro de Apoyo al Microempresario)
Centro Médico ABC
Grupo CIE (Corporación Interamericana de Entretenimiento)
Clearpath Strategies
Coats
Deutsche Welle
Gamesa
GAP
GE Money
GIM Relevance Counts
General Motors
Grupo PM
Hollister
HSR Specialist Researchers
IFOP
Igeneris
Jumex
Maizoro
McKinsey & Company
Nissan
Panterra
Pepsico
Persona Finder
PRM Market Intelligence
Pro Med CS
Quaker
Ricolino
Robert's
Sabritas
Seguros AIG
Tecno
Tecnológico de Monterrey Campus Ciudad de México (ITESM)
Telcel
Tencent
Unifoods
USA Pears
Walmart
Wyeth

PERSONAL DATA PROTECTION

· Compliance with privacy laws and regulations.

· Robust data management policies and protocols.

· Data anonymization and encryption mechanisms.

· Secure and reliable IT infrastructure meeting corporate standards.

· Strict confidentiality agreements and clauses.

· Strong informed consent frameworks.

· Regular data security audits.

QUALITY ASSURANCE

· Standardized protocols and close supervision at every stage: study design, participant recruitment, fieldwork, data coding, processing, and analysis.

· Professional and reliable recruitment for both surveys and qualitative studies, with trained field teams and audit mechanisms.

· Internally audited processes based on quality control protocols.

· Proper application of statistical and methodological techniques tailored to each study type to generate valid and reliable analyses, findings, and insights.

· We continuously hire and train professionals with extensive technical knowledge and market research experience.